Your search engine optimisation strategy is something that needs constant attention.
If you are going to stand out from the competition and achieve a dominant online impression, you need to make sure you are visible on the search engine result pages, and the only way to do this is to continue to master your approach.
One option you should certainly consider is local SEO. Read on to discover more about it.
Many studies have shown that local SEO is something that all businesses today need to embrace, and there are several of reasons why this is the case.
This includes the fact that local SEO is highly cost-effective and results are proven. Moreover, the need for real-time local SEO has only been heightened due to the growth of mobile internet usage.
It is also an excellent way for local business to feature higher in the results, as well as being an effective method for nationwide companies looking to target a specific demographic.
However, you will only experience these benefits if you correctly approach local SEO. So, how should you go about it?
• Track rankings for local searches – For all forms of SEO and marketing, you need to track your efforts if you are to improve, and local SEO is no different.
• Get on relevant review websites – The power of reviews in the current day and age should not be ignored. However, do not merely copy and paste reviews on your website, as customers have come to distrust such an approach. You need to encourage past customers to leave genuine reviews on the likes of Google My Business, Yelp, Trust Pilot and TripAdvisor.
• Engage in local link building – Make sure you keep it relevant, natural and smart. Whatever you do, don't go down the spammy link building route. This will damage your reputation and ranking.
• Optimise your URL, content, and tags – Make sure you include the region or city you are targeting with the target keyword itself in the content, as well as the URL, title tag, header, and Meta description.
• Use schema markup – This is a specific code that you add to your HTML to boost the way your page is represented in the search engine result pages.
• Get listed on Google My Business – The final step you need to take is getting listed on Google My Business. This is a free tool, and it gives you the ability to include key contact details on both Google Maps and Google Search.
Hopefully, you now have a better understanding of local SEO. Use the advice that has been provided above to master the art of local search engine optimisation. If you need more detailed information, please consider reading our Guide to ranking your local business on Google.