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The Importance Of A Mobile Ready Website

We have all heard talk of mobile SEO and how mobile devices are taking over traditional means of browsing the net.

Mobile ready websites also known as responsive in that the design of the site can adapt depending on the device your using is a hot topic at the moment.

Google Loves Responsive Design!

As Googe is the holy grail of everything search and SEO we will look at what Google is saying about mobile responsiveness and their rankings in Google search results.


Google is now using mobile friendliness as a search ranking signal.

This means if your site is mobile friendly you are already one step ahead of your competitors who don’t have a responsive website.

Google says:

The use of mobile devices to surf the web is growing at an astronomical pace, but unfortunately, much of the internet isn’t optimised for those mobile devices. Mobile devices are often constrained by display size and require a different approach to how content is laid out on screen.

Google Search will be expanding its use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results. Users will find it easier to get relevant, high-quality search results optimised for their devices.

Importance of a responsive website design pinterest image

(Update: 22-6-18) Google is now focusing on mobile-first indexing. What this means is in the days of old, Google would crawl the desktop version of your site and often service that up as a search result.

Now that mobile is the primary device of many Google now uses mobile-first indexing. They will now index your mobile site or mobile version of your website over the desktop version.

If you are using a responsive design, meaning that your site adapts to any screen, then you have nothing to worry about. If however, you are using a separate mobile design you better be sure its top notch as Google will be serving this version over the desktop version in its rankings.

So what do you do?

Well if you’re with ThriveWP, we will make sure during the planning phase of your website creation that we talk about what your preferred theme is and ensure that it is mobile ready/responsive. We won’t allow any sites to go live with us that are not mobile ready.

We want all our customers to get the very best not only from the look of their website but also the experience their visitors get, in turn resulting in more business!


Gavin Pedley

Gavin Pedley is the guy behind ThriveWP. He has over 12 years experience in running and maintaining large online forums such as the WindowCleaningForums.co.uk, managing servers, creating, developing and managing WordPress websites. Gavin regularly shares his expertise via the ThriveWP blog and Youtube channel, where he creates informative and helpful WordPress tutorial videos. Connect with Gavin at Facebook, Linkedin or Twitter.

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