In today’s digital age, businesses rely heavily on websites to build their brand and attract customers. A website is an online storefront accessible 24/7 and can reach a global audience. For many companies, it is the first point of contact with potential customers. Therefore, it is essential to have a website that is well-designed, easy to navigate, and provides a positive user experience.
However, simply having a website is not enough. Websites must be maintained to continue providing quality service. Maintenance involves regular updates and checks to ensure the site runs smoothly and remains secure. Neglecting website maintenance can result in slow loading times, broken links, security breaches, and a negative user experience. For this reason, we will discuss the basics of website maintenance in this article.
How Website Maintenance Works
Website maintenance involves a series of regular tasks necessary to keep the site functioning optimally. These tasks range from weekly to yearly, designed to address various aspects of website performance, security, and design.
For example, if your website runs on a content management system (CMS) like WordPress, you must regularly update the CMS and its plugins to ensure the site remains secure. You may also need to check for broken links, optimise images, and update content to keep your site fresh and up-to-date.
Other tasks may include monitoring website traffic, analysing website performance, and ensuring the site is mobile-friendly. You may also need to fix any bugs or errors that arise, particularly after updates or changes to the site.
Website maintenance involves varying degrees of work. These include:
Weekly Maintenance Tasks
Weekly maintenance tasks are necessary to ensure that the site is running smoothly and free of errors. Examples include:
Checking and Ensuring the Site Loads without Errors
This involves manually visiting each page of your website to ensure they are loading properly and without error messages. You can also use online tools to automate this process and get notified of any errors.
Checking for Available Updates via WP Admin
Most websites are built on a content management system (CMS) like WordPress. These systems require regular updates to fix bugs and improve performance.
Updating WordPress Plugins, Core, and Themes
Plugins, core, and themes are regularly updated to improve performance and security. Failure to update these components can result in security breaches.
Creating Weekly Backups
Backups are critical in case of data loss or corruption. Creating weekly backups ensures the site can be restored to a previous version if necessary.
Monthly Maintenance Tasks
Monthly maintenance tasks are designed to address website security and performance. These tasks include:
Security and Malware Scans
Regular security and malware scans help to identify and remove any potential threats to the site. These scans can be automated or performed manually.
Uptime and Performance Monitoring Data Analysis
Uptime and performance monitoring data analysis involve tracking the site’s performance and identifying any issues affecting speed or uptime. This data can be used to optimise the site’s performance, which is vital for a positive user experience.
Quarterly Maintenance Tasks
Quarterly maintenance tasks are designed to test the site’s backup and restore capabilities. These tasks include:
Restoring the Most Recent Backup Data for Testing
Precisely what it sounds like, this involves restoring the most recent backup to ensure it works correctly. Any issues with the backup can be addressed before data loss occurs.
Yearly Maintenance Tasks
Yearly maintenance tasks address long-term issues related to website design, subscriptions, and domain names. These tasks include:
Reviewing Paid Subscriptions
Reviewing paid subscriptions ensures that the site is not paying for unnecessary services. It also ensures that the site is using the most cost-effective solutions. Examples include hosting accounts, email marketing services, and website builder platforms.
Renewing Domain Names Affiliated with Your Site
Reviewing the expiration dates of domain names affiliated with the site and renewing them when necessary is crucial for maintaining its online presence and ensuring the site remains accessible. Otherwise, the site may go offline and lose traffic and potential revenue.
Website Design Review and Evaluation
Website design trends and user behaviour change over time. A yearly website design review ensures the site remains relevant and provides a positive user experience.
How Often Should Website Maintenance Be Done?
The answer to this question is ultimately a matter of preference and the website’s specific needs. However, maintenance at least once a month is generally recommended to ensure the website is updated, secure, and functioning properly. Additionally, regular updates to content and design can help improve the user experience and keep visitors engaged. Frequent maintenance may be necessary if the website is regularly updated with new content or features.
Website maintenance can go a long way in ensuring the success and longevity of a website. It will be time-consuming and laborious, but your efforts will be worth it because it will improve the website’s performance, security, and user experience. This way, users will continue to visit and engage with your website and help you achieve your goals and objectives.
ThriveWP provides top-quality WordPress maintenance services. Your website is vital to your success, so we develop comprehensive solutions to ensure your website continues to serve its purpose well. Call us today at 07949281978 to get started!