Skip to content
ThriveWP Logo
  • Pricing
  • Services
    • WordPress Care Plans
    • White-Label WordPress Care Plans
    • Managed WordPress Hosting
    • WordPress Maintenance Service
    • WordPress Website Design
    • WordPress Malware Removal
    • WordPress Support Services
    • SEO Copywriting Services
  • About
    • About
    • Green Credentials
    • FAQ’s
    • 💯 Reviews
    • Client Stories
    • 🔥 Free Newsletter
  • Contact
  • Blog
Menu
  • Pricing
  • Services
    • WordPress Care Plans
    • White-Label WordPress Care Plans
    • Managed WordPress Hosting
    • WordPress Maintenance Service
    • WordPress Website Design
    • WordPress Malware Removal
    • WordPress Support Services
    • SEO Copywriting Services
  • About
    • About
    • Green Credentials
    • FAQ’s
    • 💯 Reviews
    • Client Stories
    • 🔥 Free Newsletter
  • Contact
  • Blog
Login

5 Great Cleaning Business Website Design Tips

WordPress Maintenance Package UK Extra Hands Outdoor Cleaning
  • Last updated on 28th February 2023
Gavin Pedley

By Gavin Pedley

Share this article:

Looking for a new cleaning business website or your current one needs a refresh?

Here are some inspiration and tips to improve your website appearance, reputation and search engine ranking.

For many cleaning company owners, a website is often an afterthought.

They focus on canvassing, dropping leaflets, social media promotion and door knocking. They may then throw together a basic site on a free service, bad idea!

These are all good methods for gaining business but these days anyone looking for a cleaning service near them will do a google search, and you want to be showing up in that search so potential customers will click on your site and hopefully become a regular customer.

Your marketing focus then should start with your cleaning business website!

Your website should be a professional looking and feeling site containing vital information about your services, an easy and clear way to contact you and a website design that is user-friendly and mobile-ready.

This alone isn’t enough though, to get your website showing in search results you need to include keywords on your pages relating to your services and areas covered.

The content needs to be well-written and SEO optimised. If you take a set it and forget it approach no one will even know your website exists.

cleaning business website design tips

1. Search engine optimisation for your cleaning business website design

Search engine optimisation is a complex task with many elements, but very basically it means ensuring you have the correct keywords on all your pages, that your pages are structured correctly and that your images are optimised.

Don’t think about how you like your website or how pretty it is and how you love that flashing transition effect when you scroll the page.

None of this matters to your visitors.

They are looking for one thing, a cleaning company in their area that provides the service they want. They also want to know how to get a quote or how much the service is and how to get in touch.

Think about those old-school things called business cards. They have a little info about what and who you are, how to contact you and where you are. This is the approach you need with your cleaning business website.

This is not to say that is all you need to do for ranking, oh no there is much more to it than that. From building citations to ensuring your site functions well and is looked after by a good WordPress Care Plan.

2. Keep it clean and easy to navigate

You want to be looking at clean and simple website templates and designs.

Your content needs to be clear, informative and relevant.

looking for a complete WordPress Maintenance Plan?

With all ThriveWP care plans, we include free migration, malware removal, daily/hourly backups, plugin theme and core updates, ongoing support and 24/7 security monitoring and firewall.

View Care Plans!

Yes, you could tell your customers all about your cleaning services life story but don’t fall into that trap. Keep it simple, ensure your homepage gives a general outline of who you are, what you do, and how they can get in touch.

You should have a few relevant images on the page, links to your various cleaning service pages and clear contact information.

Take a look at this window cleaning website design we did recently for example. The menu is clear and straightforward. There are two clear ways to get in contact, the image depicts what the service is, and the text is structured in an easily understandable way.

Window Cleaning Website Design

You only have a few seconds when someone visits your website, so you don’t want them to be leaving because it’s slow loading, cluttered or does not contain the relevant information.

Keep your text in clean and easy to read sections not just one large body of text.

3. Make it easy to navigate

People will not stay to try and figure out how to find things.

If it is not immediately obvious how to navigate around your website, they will leave in a flash! Ensure your menu is clear and uncluttered.

A tonne of dropdown, flashy menu transitions is not a good idea. You will also want to ensure in addition to your navigation menu that you add links to other pages on your site within the content, add these naturally to the content.

This will also help Google navigate the site and include these pages in its search engine results.

4. Ensure customers have an easily accessible way to contact you

You should include a precise contact number and email on your website and if possible a contact form on your contact page so there are no extra steps for your customer to take.

It’s much easier for them to click on the contact page and fill in the form than it is to get your email address open their email programme and email you.

Extra Hands Outdoor Cleaning

5. Is the cleaning business website design user-friendly on all devices?

We are fast approaching a mobile-first generation.

What this means is that there are now more people accessing the internet via mobile devices than desktop, so it is hugely important that your cleaning company website design works well on all devices and is easy to navigate on all of them.

It’s all about your website users, and you need to ensure they can use your website regardless of the device they use.

This is why you should always ensure your chosen website design is mobile responsive meaning it will adapt the content and design to the device it’s being viewed on.

Responsive Web Design

Final thoughts

Here are a few questions you should ask yourself before choosing a website theme or getting a new cleaning business website design.

  1. Can a visitor readily find the contact information?
  2. Is the text easy to read and the layout sufficiently spaced?
  3. Is it easy to navigate the site on a mobile device, including the menu?
  4. Does the information on your service pages clearly indicate what you do?
  5. Do you have images that compliment the service you provide?
  6. Is your content written in a way that will aid search engine ranking?
Gavin Pedley

Gavin Pedley

Gavin is the guy behind the award-winning ThriveWP. He has over 18 years of experience creating, developing, hosting and managing WordPress websites.

Gavin regularly shares his expertise via the ThriveWP blog and Youtube channel, where he creates informative and helpful WordPress tutorial videos.

Connect with Gavin on Facebook, Linkedin or Twitter.

Share this article:

Subscribe to our newsletter

Recent posts

More articles
Mastering WordPress Security

Mastering WordPress Security: Tips and Best Practices for a Hack-Proof Site

online store

Mastering WooCommerce: The Ultimate Guide to Launching and Optimising Your Profitable Online Store

WordPress Website Security

Boost Your WordPress Website Security with these Essential Tips

Ready to work with ThriveWP?

We take care of your website while you run your business!

Yes, let me chose a plan

WordPress maintenance services and support providers. Member of the Federation For Business and winner of best website management service 2020!

© Copyright 2023 ThriveWP.com

Youtube Facebook-f Instagram Linkedin-in Twitter Google
Subscribe to our newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Navigation
  • Home
  • Pricing
  • About
  • Contact
  • Blog
Information
  • Legal Hub
  • Free eBooks
  • Free Site Care Guide
  • FAQ's
  • Sitemap
Find Us

Registered office: ThriveWP, 6 St Day Road, Redruth, Cornwall, United Kingdom, TR15 2ET

  • 07949281978
  • Email us Here

Tree Nation

WordPress maintenance service UK Member of the federation of small business
WordPress maintenance plan UK
Manage Cookie Consent
ThriveWP Logo
To provide the best experience, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}